Anti-ageing skincare focuses on preserving the skin’s health, appearance, and structural integrity as we grow older. With age, the skin undergoes natural biological changes: collagen and elastin production declines, cell turnover slows, and the skin barrier weakens. These processes result in visible signs such as fine lines, wrinkles, loss of elasticity, dullness, uneven pigmentation, and dryness. External factors—especially prolonged sun exposure, pollution, stress, poor diet, and inadequate sleep—can accelerate these changes, leading to premature ageing.

An effective anti-ageing skincare approach does not aim to reverse time but rather to delay and minimize the signs of ageing by supporting the skin’s natural repair mechanisms.